About the Program: Performance Marketing & Paid Campaigns

This program trains you to manage paid advertising budgets across digital platforms to drive traffic, leads, and sales. You will learn to execute data-backed strategies, optimize ad spend, and convert clicks into customers.

You’ll cover:

• Platform Mastery: Hands-on setup and management of Google Ads (Search, Display, YouTube) and Meta Ads (Facebook/Instagram targeting).
• Campaign Strategy: Designing full-funnel strategies, defining target audiences, and selecting the right bidding models (CPC, CPM, CPA).
• Data Analytics: Using tools like Google Analytics 4 and platform dashboards to track key performance indicators (KPIs) like Return on Ad Spend (ROAS) and Conversion Rate.
• Ad Creative & Copywriting: Crafting compelling ad copies and designing visuals that drive high Click-Through Rates (CTR).
• Optimization & Testing: Implementing A/B testing, landing page optimization, and budget re-allocation to improve campaign performance.
• Lead Generation & Conversion: Setting up tracking pixels, building lead forms, and nurturing traffic through the sales funnel.

Eligibility

• Duration: 30 Days (4 Weeks / 120 Hours)
• Focus: ROI-driven advertising, conversion optimization, and data-backed campaign scaling.
• Education Qualification: 12^th, Degree/Diploma/PG
• Delivery Mode: Digital/Hybrid (E-commerce/Digital Agency)

Program Accreditations

About This Course

This Performance Marketing & Paid Campaigns professional training program is meticulously designed in accordance with NCVET (National Council for Vocational Education and Training) guidelines and aligned with NSQF (National Skills Qualification Framework) standards. Our curriculum bridges the gap between theoretical knowledge and industry-ready proficiency, focusing on the high-demand technical competencies required in the modern Management Sector, e.g., IT/Manufacturing/Healthcare] landscape. Through a balanced blend of expert-led theory sessions, hands-on practical labs, and real-world simulations, learners will master the specific job roles defined by the National Occupational Standards (NOS). By completing this course, you will not only gain verified domain expertise but also earn a recognized qualification that enhances your employability and establishes your professional standing within the national skill ecosystem.

Our Programs are Meant to Shape Your Future.

Accredited Certificate/Diploma

Recognized Globally

Flexible Schedule

Study at Your Own Pace

Industry-Relevant Skills

Learn from Industry Leaders

Career Opportunities

Placement Support

Affordable Programs

Cost-Effective Learning

Job-Oriented Curriculum

Stay Ahead in Your Field

Leadership Roles

With Advanced Programs

Increased Earning Potential

With a Prominent Job Position

Global Job Market Access

Across-Border Valuable Skills

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